Chips are among the most popular snacks worldwide – crispy, flavorful, and enjoyed by all age groups....
There’s something truly special about enjoying crispy rusks with a hot cup of tea. In India, rusk has...
Introduction A family in a small town orders their favorite pack of namkeen from the local kirana, while...
Introduction: India’s FMCG Market at a Turning Point India’s FMCG (Fast-Moving Consumer Goods) industry...
Cookies are more than just a sweet treat—they’re a beloved snack enjoyed by people of all ages. But have...
In today’s competitive market, FMCG brands in India face a dual challenge: ensuring product availability...
Introduction India’s FMCG industry is one of the most dynamic and competitive markets in the world. Changing...