Product Strengths for Retail and Distribution

Potato Chips Spicy Masti attracts consumers who prefer high-impact flavours with a refreshing twist, helping it stand out within crowded chip assortments. The distinctive mint-masala profile encourages repeat buying, supporting steady shelf movement and predictable stock rotation for retailers. Its impulse-friendly positioning performs well at counters, near billing zones, and in high-footfall outlets where quick decisions drive sales.

From a distribution perspective, the product aligns with youth-led and on-the-go demand segments, ensuring regular off-take across routes. Consistent packaging integrity supports smooth handling during transport and outlet-level stocking. With a shelf life of five months, the product offers adequate selling time for display planning, inventory control, and structured market replenishment across retail and wholesale networks.

Shelf Life

Six-Months
Shelf Life

Demand

Regular
Market Demand

Dispatch

Smoother
Dispatch Flow

Margin

Upto 50% Higher
Margin than others

Global

Presence in
12 Countries

Why choose Priniti Potato Chips Spicy Masti?

📈️

Predictable Offtake

Enables regular replenishment cycles with steady movement, supporting smoother dispatch planning, clearer route management, & stable secondary sales.

🌐️

Channel Reach

Performs reliably across general trade, modern trade, bulk, and institutional channels, ensuring volume continuity and portfolio-level stability.

🚚

Supply Control

Improves inventory planning and structured supply flow, ensuring reliable availability, consistent order cycles, and continuous market presence.

📦

Shelf Movement

Ensures predictable counter movement with steady repeat buying, supporting smooth shelf rotation and consistent performance across all store formats.

📊

Sales Stability

Supports routine purchasing behaviour, reducing reliance on seasonal demand while enabling regular sales through both impulse and planned buying.

🛒

Easy Selling

Simplifies recommendation across family, office, travel, and daily snacking occasions, helping retailers convert faster and maintain active assortments.

Frequently Asked Questions

1. What makes Potato Chips Spicy Masti different from other masala chips? +

This variant combines bold spice with a noticeable mint finish, creating a balanced hot-and-cool taste experience. The layered flavour keeps each bite interesting and sets it apart from standard masala profiles.

2. Is the mint flavour very strong? +

The mint note is designed to be refreshing, not overpowering. It complements the spice, helping smooth the heat while keeping the overall taste lively and engaging.

3. Who is this product best suited for? +

It is especially popular among school-going consumers, teenagers, and young adults who prefer sharper, more expressive flavours for everyday snacking.

4. Does the crunch remain consistent across packs? +

Yes, the ridged cut and controlled processing ensure a uniform crunch and seasoning coverage, supporting a reliable eating experience and repeat purchase behaviour.

5. How does this product support retail and distributor performance? +

Its impulse-driven appeal and repeat demand help retailers maintain steady rotation, while distributors benefit from predictable ordering patterns and smooth movement across multiple market points.

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