Punjabi Tadka Namkeen

Available in: 200g

Smaller packs:₹5, ₹10, ₹20, ₹30

Punjabi Tadka is a bold and flavour-rich namkeen snack built around a crunchy potato-based texture and a lively masala taste profile. The flavour delivers a mix of spice warmth, tangy notes, and a chatpata finish, giving it a strong and satisfying bite that appeals to consumers who enjoy fuller, more robust snack flavours.

The crunch and seasoning balance make Punjabi Tadka suitable for tea-time, evening snacking, travel, and casual sharing, while its masala-forward profile attracts consumers looking for a more indulgent and flavour-intense snack option.

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Product Strengths for Retail and Distribution

Punjabi Tadka performs well as a high-appeal, taste-driven SKU that encourages quick trial and repeat buying. Its bold flavour positioning helps retailers capture impulse purchases and maintain active shelf rotation across different customer groups.

From a trade perspective, the product works effectively across kirana stores, supermarkets, wholesale counters, and bulk supply formats. Multiple pack sizes support varied price points, while the 6-month shelf life allows distributors to manage stocking, routing, and dispatch cycles with operational ease.

Six-Months
Shelf Life

Regular
Market Demand

Smoother
Dispatch Flow

Upto 50% Higher
Margin than others

Presence in
12 Countries

Why choose Priniti Punjabi Tadka Namkeen?

📈️

Predictable Offtake

Enables regular replenishment cycles with steady movement, supporting smoother dispatch planning, clearer route management, & stable secondary sales.

🌐️

Channel Reach

Performs reliably across general trade, modern trade, bulk, and institutional channels, ensuring volume continuity and portfolio-level stability.

🚚

Supply Control

Improves inventory planning and structured supply flow, ensuring reliable availability, consistent order cycles, and continuous market presence.

📦

Shelf Movement

Ensures predictable counter movement with steady repeat buying, supporting smooth shelf rotation and consistent performance across all store formats.

📊

Sales Stability

Supports routine purchasing behaviour, reducing reliance on seasonal demand while enabling regular sales through both impulse and planned buying.

🛒

Easy Selling

Simplifies recommendation across family, office, travel, and daily snacking occasions, helping retailers convert faster and maintain active assortments.

Frequently Asked Questions

1. What type of snack is Punjabi Tadka? +

Punjabi Tadka is a crunchy, masala-flavoured namkeen snack with a bold, spicy-tangy taste profile designed for consumers who prefer stronger and more flavourful snack options.

2. How would you describe the overall taste experience? +

The flavour is lively and chatpata, combining spice warmth with tangy notes and a robust masala finish, making it suitable for consumers who enjoy fuller and intense snack seasoning.

3. Is Punjabi Tadka suitable for regular household consumption? +

Yes. Punjabi Tadka is commonly purchased for tea-time snacking, family consumption, and casual sharing occasions, making it relevant for repeat household purchase.

4. How does Punjabi Tadka perform in retail counters? +

Punjabi Tadka works well as an impulse-friendly product due to its strong flavour appeal, helping retailers achieve active shelf movement and quicker customer pick-up.

5. What storage conditions are recommended for Punjabi Tadka in trade supply? +

It should be stored in a cool, dry place away from moisture and direct sunlight. Keeping the pack sealed after opening helps maintain crunch and taste quality through its shelf life.