Charchare Mast Masala

Smaller packs: ₹5, ₹10, ₹20, ₹30

Charchare Mast Masala Extruded Sticks are prepared using a base of rice meal, corn meal, gram meal, and flavourful spices, created to deliver a bold, masala-packed snacking experience with a light and crunchy bite. The flavour bursts in with a warm and aromatic spice profile, carrying layered seasoning notes that coat the palate and build into a rich, full-taste experience. Each bite feels crisp, lively, and flavour-loaded, making the snack exciting to enjoy across repeated bites and highly appealing for consumers who enjoy strong and masala-driven snacks.

The texture feels airy yet firmly crisp, allowing the spices to blend smoothly with the crunch, creating a snacking feel that is bold, appetising, and enjoyable during casual breaks, hangout moments, and everyday snacking occasions.

Get Brochure Contact Us

Product Strengths for Retail and Distribution

Charchare Mast Masala Extruded Sticks appeal to flavour-seeking consumers who prefer a bold, spice-forward snack with high taste engagement, supporting strong repeat purchase behaviour and steady shelf movement across outlets. For retailers, the product strengthens visibility within masala-style snack assortments and helps maintain active category interaction. From a distributor perspective, it aligns well with youth-inclined and impulse snacking segments, while its stable handling and texture performance during transport support reliable supply continuity across markets. With a shelf life of 6 months, the product allows adequate time for stocking, rotation, and replenishment across distribution networks.

Six-Months
Shelf Life

Regular
Market Demand

Smoother
Dispatch Flow

Upto 50% Higher
Margin than others

Presence in
12 Countries

Why choose Priniti Charchare Mast Masala?

📈️

Predictable Offtake

Enables regular replenishment cycles with steady movement, supporting smoother dispatch planning, clearer route management, & stable secondary sales.

🌐️

Channel Reach

Performs reliably across general trade, modern trade, bulk, and institutional channels, ensuring volume continuity and portfolio-level stability.

🚚

Supply Control

Improves inventory planning and structured supply flow, ensuring reliable availability, consistent order cycles, and continuous market presence.

📦

Shelf Movement

Ensures predictable counter movement with steady repeat buying, supporting smooth shelf rotation and consistent performance across all store formats.

📊

Sales Stability

Supports routine purchasing behaviour, reducing reliance on seasonal demand while enabling regular sales through both impulse and planned buying.

🛒

Easy Selling

Simplifies recommendation across family, office, travel, and daily snacking occasions, helping retailers convert faster and maintain active assortments.

Frequently Asked Questions

1. What kind of taste experience do Charchare Mast Masala Extruded Sticks offer? +

They offer a bold, masala-rich and spice-loaded taste with layered seasoning notes and a light, crisp texture that feels engaging across repeated bites.

2. What base ingredients are used in this product? +

The product is prepared using a base of rice meal, corn meal, gram meal, and flavourful spices, which together support its masala-style taste profile.

3. Are these extruded sticks suitable for everyday snacking and sharing? +

Yes, the airy-crisp texture and bold spice taste make them suitable for casual breaks, on-the-go snacking, and sharing occasions across age groups.

4. How do they perform in retail and trade environments? +

They support steady counter pull and repeat purchases among spice-inclined consumers, helping retailers maintain active shelf rotation and category relevance.

5. What is the shelf life of Charchare Mast Masala Extruded Sticks? +

The product offers a shelf life of 6 months, allowing adequate time for storage, display planning, and replenishment across retail and distribution channels.