The Indian namkeen market is highly competitive, with hundreds of brands operating at regional, national,...
Tea-time in India is a daily ritual. It happens at home, in offices, at shop counters, and during travel...
Namkeen is one of India’s most stable FMCG categories. It is consumed daily across homes, workplaces,...
Busy routines have changed the way people snack, but the love for bold, familiar flavours remains the...
Across tea-time evenings, friendly conversations, road trips, casual hangouts, and relaxing home moments,...
The start of a new calendar year is when most distributors reset targets, renegotiate portfolios, and...
In India’s highly competitive snack segment, products that deliver consistency, variety, and steady demand...