There’s something truly special about enjoying crispy rusks with a hot cup of tea. In India, rusk has become a household favorite snack that perfectly complements both breakfast and evening…
Introduction A family in a small town orders their favorite pack of namkeen from the local kirana, while a young professional in Delhi adds cookies to his quick-commerce cart during…
Introduction: India’s FMCG Market at a Turning Point India’s FMCG (Fast-Moving Consumer Goods) industry is among the fastest-growing globally, with a market size of $110 billion, projected to reach $220…
Cookies are more than just a sweet treat—they’re a beloved snack enjoyed by people of all ages. But have you ever wondered how your favorite cookies make their way from…
In today’s competitive market, FMCG brands in India face a dual challenge: ensuring product availability across vast geographies while optimizing costs in an ever-evolving supply chain. The game-changer? Data-driven distribution…
Introduction India’s FMCG industry is one of the most dynamic and competitive markets in the world. Changing consumer preferences, digital transformation, and the growing demand for convenience have completely reshaped…
Introduction India’s FMCG delivery ecosystem is going through a major transition. Traditional kirana stores, which have been the last-mile backbone for decades, now co-exist with e-commerce marketplaces, modern trade, and…
Introduction The FMCG distribution system in India is one of the most complex in the world. With a population of over 1.4 billion, diverse consumer behavior, and vast geographical spread,…
India’s Snack Industry Is Changing Fast — But Distribution Gap Is Still the Challenge India’s snack industry is booming, yet rural markets remain under-served. Limited connectivity, high logistics costs, and…