In today’s competitive market, FMCG brands in India face a dual challenge: ensuring product availability across vast geographies while optimizing costs in an ever-evolving supply chain. The game-changer? Data-driven distribution…
Introduction India’s FMCG delivery ecosystem is going through a major transition. Traditional kirana stores, which have been the last-mile backbone for decades, now co-exist with e-commerce marketplaces, modern trade, and…
Introduction The FMCG distribution system in India is one of the most complex in the world. With a population of over 1.4 billion, diverse consumer behavior, and vast geographical spread,…
When it comes to snacking, few things match the timeless crunch and flavour of potato chips. Whether you're lounging at home or grabbing a quick bite on the go, the…
Whether it’s during movie nights festive gatherings or quick tea breaks a pack of crispy and flavourful potato chips never fails to brighten the mood. With a growing demand for…