In today’s competitive market, FMCG brands in India face a dual challenge: ensuring product availability across vast geographies while optimizing costs in an ever-evolving supply chain. The game-changer? Data-driven distribution…
Introduction India’s FMCG delivery ecosystem is going through a major transition. Traditional kirana stores, which have been the last-mile backbone for decades, now co-exist with e-commerce marketplaces, modern trade, and…
Introduction The FMCG distribution system in India is one of the most complex in the world. With a population of over 1.4 billion, diverse consumer behavior, and vast geographical spread,…
Cookies are among the most popular snacks globally, having just the right combination of crunch, sweetness and taste. With numerous brands of cookies available out there, selecting the best one…
In this age, consumers are demanding taste alongside something with quality, something with innovation. Enter Priniti Foods maestro in the area of snack manufacturers that appeal to many palates and…
India’s love of cookies isn’t a recent phenomenon. From the nostalgic aroma of freshly baked biscuits at the corner bakery to the indulgent flavours of premium cookies the journey has…